Liza Shulman
BUSINESS DEVELOPMENT · ACCOUNT MANAGEMENT · GO-TO-MARKET
Opening markets. Closing deals. Growing accounts.
Liza Shulman builds the commercial engine behind technology companies, from go-to-market strategy and new business to the client relationships that keep revenue growing, internationally, across fintech, digital assets and AI.
FOUNDER | OPERATOR | ADVISOR | SPEAKER
6+ years
international experience
5M+
platform users served
300+
partner accounts managed
$100M+
in trading volume driven through partnerships
ABOUT
LIZA SHULMAN
Liza Shulman turns complex technology into commercial growth.
A business development, account management, and go-to-market expert, she owns the full commercial cycle: opening new markets, closing deals, and growing accounts long after the first contract.
With 6+ years of international experience across fintech, AI, digital assets, and emerging technologies, she has worked with high-growth startups, a technology platform serving 5M+ users, and government entities including the Abu Dhabi Investment Office.
Liza started as a founder with a computer science background, building an e-commerce company from scratch into one of the largest direct-to-consumer natural stone and mineral stores in its market.
Today, she advises founders and leadership teams on building commercial functions that scale, and speaks on growth at industry events.
Expertise
Business Development
Opening new markets and doors to investors, partners and decision-makers, and building the BD engine that keeps the pipeline full.
Strategic Partnerships
Partnerships built on mutual value, with a clear activation plan that builds the product into the partner's flow, not just a logo on a page.
Account Management
Growing client and partner accounts long after the first deal, keeping them engaged, expanding and ready for the next opportunity.
Go-to-Market
Taking new technologies to market and driving early adoption, with strategies that win traction without depending on a big budget.
Sales
Turning conversations into closed deals, from the first outreach to the signed contract, with a pitch built around what the client actually needs.
Conferences & Industry Events
Turning conferences into pipeline: meeting the right people in person, from the stage and the floor, and converting conversations into deals.
EXPERIENCE
2025-2026
GoMining
· Owned business development, account management, and strategic partnerships for a global Bitcoin ecosystem serving 5M+ users, working across international startup and enterprise accounts.
· Managed the full commercial lifecycle from prospecting and onboarding to expansion, renewal, and negotiation, while building new commercial verticals across Web2, Web3, and luxury.
· Worked closely with product and internal teams to translate complex technology into clear customer value and long-term commercial opportunities.
2025-2025
Gems Launchpad
(Contractor)
· Managed a global portfolio of investor, affiliate, and partner accounts, focused on relationship management, account growth, and capital generation.
· Owned four international partner networks with 70+ accounts each and ran ongoing account engagement to drive retention, activity, and pipeline growth.
2023-2025
Abu Dhabi Investment Office
· Built and scaled the business development function from the ground up, consistently exceeding KPIs and expanding the pipeline of international technology companies entering Abu Dhabi.
· Collaborated across teams and with senior stakeholders to support company relationships, market entry, and expansion across the Abu Dhabi ecosystem.
2021-2023
NFTrade
· Built and managed a portfolio of 300+ partner accounts across leading blockchain ecosystems, owning relationships from onboarding through expansion and retention.
· Grew marketplace volume by $100M through strategic account growth, partnerships, and commercial initiatives, while developing relationships with major technology and ecosystem partners.
2019-2021
Crystallium Art
· Founder. Launched and scaled a direct-to-consumer natural stones and minerals brand to 7,000+ customers and a 4.9/5 rating through strong positioning, conversion, and retention, becoming one of the largest online stores in its market.
Advisory
· Business development & account management advisor to dozens of tech, startup, and crypto projects.
SPEAKING & JUDGING
JUDGE
Hunt for Unicorns Business Forum, Israel
StartUp Battle: Pitch Competition by Startup Mastery
SPEAKER
Wysera · Growth 2030
AI Operator Summit '26, USA
Growth Without a Big Budget: How Strategic Partnerships Drive GTM
SPEAKER
Velby · International business community for investors and entrepreneurs
Business Development from A to Z: Building the Pipeline and Growing Key Accounts
PRESS
TECHBULLION · INTERVIEW · MAY 2026
By Angela Scott-Briggs
CONTACT
For partnerships, advisory work, speaking, and judging invitations.
